In today’s digital age, every business needs a website. That’s right, every single business – no matter what products or services that business offers – needs to have a website in order to be found online. A website allows your business information to be available 24/7 to customers and potential customers searching for you online. Find out the top 10 reasons why your business needs a website:
1. Unlimited Availability
A business website gives your brand unlimited availability. Customers and potential customers will be able to find information about your business at any time – day or night. This means your business always has the opportunity to be considered when potential customers are looking to make a purchasing decision.
2. Online Purchases
Having a business website opens your brand up to the opportunity of making online sales. Internet sales in nearly every industry have continued to increase year after year. An online store allows customers to purchase your product or service without meeting you in person. This practice increases your brand’s exposure and drastically reduces some of the difficulties involved in making a purchase.
3. An edge over the Competition
Having a website for your business will give you an advantage over your competitors. Not only will your business stand out amongst competition that doesn’t have a website, but you’ll have an opportunity to market better and smarter than other businesses in the same space. Taking advantage of that opportunity is the difference between seeing no change in sales, and becoming the new industry leader.
4. Brand Awareness and Recognition
Having a website for your business is an important part of creating a strong brand. If you have a storefront/physical location, your customers recognize your logo and the look that you have created inside. Your website should match this environment and be easily recognizable when a customer visits. This seamless experience creates a continuation of the in-store experience. Carrying that brand consistency over to your website will mean that your customers recognize your logo, colors, and tone – they’ll recognize the harmony between the in-store and online experience and will know who you are.
Many people won’t even consider buying from a business if they can’t find it online. If you do not have a physical location and are more of a service-based business, a good website will help establish your business as an authoritative, credible brand. Having a website also says that your business plans to be around for the long haul.
6. Staying Relevant
A website keeps your business relevant because it allows you to stay in the conversation for the products and services that you offer. It also tells people that you’re keeping up with the times. A business website shows potential customers and people searching for your brand that you are serious about your business and that you have a legitimate presence online.
7. Brand Perception
According to a study by Stanford, 75% of users admit to making judgments about a company’s credibility based on their website design. Making sure you have a website and that it is up-to-date, using the latest industry trends, and utilizing best practices – this is what shows potential customers that you are adapting to the market. This will send the message to potential customers that you’re a real, credible brand. An easy to navigate website means you’re immediately giving your customers a chance to enjoy their experience with you and see you as a credible brand.
8. Long-Term Money Savings
A business website is a cost-effective solution when compared to other marketing mediums. Invest in a well-built, optimized, responsive website. Compared to other marketing options such as newspaper ads, radio ads, promotional materials, etc., a website provides a lot more value for your business in the long term.
9. Time Savings
Your website can save you time by providing answers to questions your customers might have that you may otherwise have had to answer via phone calls or emails. Communicating with potential customers takes time, and having a well-built, informational website will give you some of that time back so that you can focus on some of your “bigger picture” tasks.
10. Social Proof
With websites and business listings comes online reviews. Having online reviews on your website provides proof to your potential customers that the product or service you are offering is worth their money, and solves their problem. You may have reviews on third party websites as well, such as Yelp or Google Reviews. By providing testimonials on your website – right in the same place where someone is considering purchasing from you – you can make it really easy to give people that peace of mind that they’re making a good financial decision.
The bottom line is that it is very important for your business to have a website. Make sure your customers can find you online, and continue to grow your business!
New Moon Strategy websites are responsive, fun, and easy to navigate. Not only do our websites follow the latest usability trends and navigational best practices, but we are certified Google advertisers that optimize these websites to receive search engine traffic.
Please contact us to see how we can build your business a new website, and thank you for taking the time to read the latest article from The Launchpad Blog!