Phases of the Moon Strategy

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The phases of the moon defines our unique health marketing strategy.

There are many phases of the moon, just like there are many phases to implementing a solid health marketing strategy for your business. Our Phases of the Moon Strategy consists of five of the phases of the moon - from a new moon to a full moon - and explains how our team works with yours through each phase to create an effective digital health marketing strategy that grows your business.

New Moon

The New Moon phase is the starting point of your business. It is making sure the key components are in place for your brand to begin marketing. If you are not a new business, the New Moon is the stage to perform an audit of your current brand and online presence to create a plan moving forward. 

Waxing Crescent

The Waxing Crescent phase is creating your online presence, and making sure that it matches with your brand. If you have a physical storefront, it is important that your brand is consistent both online and offline. 

First Quarter

The First Quarter phase is starting to get your name out there with digital marketing. This stage focuses on the strategies that do not require monthly advertising. These strategies help you gain credibility, provide resources for your customers, and provide a way to connect with your customers as well.

Waxing Gibbous

The Waxing Gibbous phase is when you will begin spending advertising money to promote your business. There are different options depending on the products/services that you offer, and New Moon Strategy can always provide you with best practice recommendations.

Full Moon

The Full Moon phase is when your marketing is in place, and your leads start coming in. This is when your marketing should be continuously monitored and optimized across all channels.

Have the Phases of the Moon Strategy implemented for your business by our team of certified marketing professionals. We’ll take your business through the phases of the moon to reach its highest potential. We can’t wait to work with you and guide your business on the journey to a full moon!