Health and wellness marketing is changing. Though this change has been taking place for some time, the COVID-19 pandemic and its impact on our jobs, our families, and our personal …
Website Analytics: Today’s Most Accessible Business Tool
It’s no secret that every credible business today needs a website. But as we’ve mentioned before, not all websites are created equal. Using a website to the advantage of the …
Website Security: Best Practices For Protecting Your Investment
No matter who you are, no matter what type of business you own, if you have a website, it has likely been under attack from hackers, malicious code injection, spam …
Wix vs. Squarespace vs. WordPress: 5 Key Differences
As the global landscape of business shifts to operate almost exclusively on digital channels, COVID-19 has become the catalyst for a massive technology boom. Businesses all over the world are …
Introducing: New Moon Holistic Life
Readers of the Launchpad Blog may or may not know that New Moon Strategy is a full-service digital marketing agency that primarily focuses on health & wellness businesses. Health & …
New Moon Strategy’s Agency Rebrand
“Your brand’s identity is one of the most important pieces to how your business is perceived.” This quote is taken right from our very own branding service page on our …
8 Best Practices For Increasing Your Email Marketing Click-Through Rate (CTR)
As COVID-19 continues to impact our businesses, communities, families, and other aspects of our personal lives, email marketing continues to thrive in the business world. Learning best practices for email …
The Importance of Project Management in Marketing
Marketing agencies have a ton to manage and keep organized on a daily basis with the many different services they offer and the different clients they work with. This is …
Pandemic Marketing: What Business Owners Need To Know
The COVID-19 pandemic has drastically changed the landscape of marketing – both print and digital. Print marketing’s effectiveness has been declining for years, while the rise of technology has created …
Client Highlight: Veraison Leadership Group
An area of marketing where many people struggle is branding. Businesses and marketers alike tend to have trouble creating a thorough, cohesive, and consistent brand. This is partly due to …
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