As the global landscape of business shifts to operate almost exclusively on digital channels, COVID-19 has become the catalyst for a massive technology boom. Businesses all over the world are …
Introducing: New Moon Holistic Life
Readers of the Launchpad Blog may or may not know that New Moon Strategy is a full-service digital marketing agency that primarily focuses on health & wellness businesses. Health & …
New Moon Strategy’s Agency Rebrand
“Your brand’s identity is one of the most important pieces to how your business is perceived.” This quote is taken right from our very own branding service page on our …
8 Best Practices For Increasing Your Email Marketing Click-Through Rate (CTR)
As COVID-19 continues to impact our businesses, communities, families, and other aspects of our personal lives, email marketing continues to thrive in the business world. Learning best practices for email …
The Importance of Project Management in Marketing
Marketing agencies have a ton to manage and keep organized on a daily basis with the many different services they offer and the different clients they work with. This is …
Pandemic Marketing: What Business Owners Need To Know
The COVID-19 pandemic has drastically changed the landscape of marketing – both print and digital. Print marketing’s effectiveness has been declining for years, while the rise of technology has created …
Client Highlight: Veraison Leadership Group
An area of marketing where many people struggle is branding. Businesses and marketers alike tend to have trouble creating a thorough, cohesive, and consistent brand. This is partly due to …
The Importance of Brand Guidelines
What is a brand? A brand is the way a company or organization is perceived by those who experience it. It’s the personality of that company, it’s the look and …
8 Social Media Engagement Metrics Explained
Marketing and/or digital marketing goes hand-in-hand with business ownership today. Every good business owner works to develop an understanding of how their business performs across a vast array of digital …
What is The New Moon Strategy?
How did we come up with the name “New Moon Strategy” for our digital marketing agency? We wanted a name that we could relate to, and we wanted it to …