The New Moon Strategy team created our logo by selecting our brand colors and fonts first. We then knew we wanted to create a submark, the moon, that we could use to represent us without using the words "New Moon Strategy" all the time. We created the moon image and combined the colors, making it look like the textured moon you see in our logo.

Phase: New Moon

When New Moon Strategy was created, we knew we had to make a unique and interesting logo. We loved our name, but it was a struggle coming up with a logo since the "new moon" phase is technically not visible in the sky. We decided to use a crescent moon and showcase both of our brand colors within the moon, allowing for it to be a unique submark for our brand too.