Veraison means "the onset of ripening." Our client wanted to use this analogy in his logo to display the ripening of grapes as a metaphor for "the ripening of leadership." We created a logo that tells the story of grape-growing and ties it into managers, coaching, and corporate leadership. Thus, Veraison Leadership Group was born. Read more about VLG's logo design process at The Launchpad Blog!
Phase: New Moon
Veraison Leadership Group is a new business and began their digital marketing journey with us in the New Moon phase. To get the business started, our client needed a logo. We learned about the vision for the company and ideas for the logo before coming up with a few different options. The end result was a logo our client loved!